Digital Marketing

Objectives

Equip learners with comprehensive knowledge and skills in digital marketing, covering SEO, SEM, SMM, content marketing, analytics, and strategy formulation, to excel in today’s competitive digital landscape.

Course Prerequisite

No prior knowledge is required. Learning will start from scratch.

Program Details

Course Title	Digital Marketing
Days per week	Saturdays and Sundays only
Number of hours per week	2 hours per day
Total study time	8 classes – 16 credit hours
Target learners	Professionals, Students, O/A Levels, Undergraduates, Graduate
Requirements / pre-requisites	–
Venue	A13, Block 16 Gulshan-e-Iqbal, Karachi, Sindh 75300
Support	24/7 Support and Recording Availale

Goals and Learning Outcomes

Branding and Target Audience
Personal brand promotion
Creating case studies
Communication and sales analysis
Digital brand awareness
Crafting Eye-Catching Product Listings
Meta business suit
Google Ads centre

Course Plan

What is digital marketing
Understanding basic terminologies
Importance of Portfolio
Understanding the market needs
Market analysis
Basics of SEO (Search engine optimization)
Role of Freelancing Platforms in digital marketing
Facebook marketing overview & Importance
Facebook Ads Campaign
Facebook Ad Account
Difference between Ads Manager and business manager
Meta Business Page Setup
Creating first Campaign
Exploring everything in Business Manager
Type of ads
Competitors & ad Creative Strategies
Custom & Look-Alike Audiences
Running Ads
Monitoring Ads

1. Introduction to Digital Marketing

Definition and scope of digital marketing
Basic terminologies: SEO, SEM, SMM, PPC, CTR, ROI, etc.

2. Understanding Market Needs

Conducting market research
Identifying target audiences
Analyzing market trends and demands

3. Market Analysis

Competitor analysis
SWOT analysis
Consumer behavior analysis

4. Basics of SEO (Search Engine Optimization)

On-page and off-page SEO
Keyword research and optimization
SEO tools and techniques

5. Role of Freelancing Platforms in Digital Marketing

Overview of popular freelancing platforms
Building a freelance digital marketing career
Client management and communication skills

6. Facebook Marketing Overview & Importance

Understanding the significance of Facebook in digital marketing
Creating a Facebook business page
Leveraging Facebook for brand awareness

7. Facebook Ads Campaign

Introduction to Facebook Ads
Setting up a Facebook Ad campaign
Choosing campaign objectives and goals

8. Facebook Ad Account

Creating and managing a Facebook Ad account
Understanding billing and payment options
Exploring Ads Manager features
Utilizing Business Manager for comprehensive control

9. Exploring Everything in Business Manager

Managing assets in Business Manager
Collaboration and permissions in Business Manager
Overview of different ad formats (image ads, video ads, carousel ads, etc.)
Choosing the right ad type for specific goals

10. Competitors & Ad Creative Strategies

Analyzing competitor ads
Developing effective creative strategies

11. Running Ads

Launching and monitoring live ad campaigns
Adjusting strategies based on campaign performance
Tracking key metrics and analytics
Making data-driven decisions
Optimizing campaigns for better results

Projects

Market Analysis Project:
Conduct a comprehensive market analysis for a chosen product or service.
SEO Optimization Task:
Optimize a website for search engines using SEO techniques.
Facebook Ads Campaign Project:
Develop and execute a Facebook Ads campaign for a hypothetical business.
Business Manager Exploration:
Explore and set up various features in Facebook Business Manager.
Ad Creative Strategy:
Develop creative strategies for Facebook ads, considering competitors and industry trends.
Running Live Ads:
Launch live Facebook Ads campaigns, monitor performance, and make adjustments.

Course

Overview

Course Modality

Course Duration

Course

Course Support

Course Language

Trainer Info

Muhammad Ali Sabir – Media Trainer at Nodebook Private Limited
Founder and CEO of Xeemax Digital
Media Team Lead at UTech Digital Education
BS Visual studies from AIMS